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Users will soon have a fresh option that permits them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the service revealed that it currently hosts over 1 billion content made with AI.

Trial and Implementation

This change is being tested over the following weeks before a widespread launch. This shift aligns with a increase in AI-generated material, driven by recent AI video creators.

The Broader AI Trend

It has been noted that nearly 10% of the fastest-growing channels on another major platform primarily display content made by AI. A significant portion of this content is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.

“We know from our community that many people appreciate content produced via AI tools, ranging from digital art to educational videos, and we intend to offer the community the option to increase or decrease of that, based on their own choices,” stated a spokesperson.

Volume and Proportions

TikTok announced that there are currently over a billion videos on its app labeled as artificially created. Collectively, more than 100 million pieces of content are added to the platform every day, making AI content a minor percentage of its total content library.

User Control Features

Viewers will be able to reduce or increase the amount of AI content they watch by accessing the topic control setting in the platform and choosing the AI content topic. Additional categories that currently be modified under the filter encompass news, fashion, cosmetics, and dance.

Platform Guidelines

Its policies mandate users to tag “realistic” AI-made content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

Furthermore, the service will from now on add an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing artificial media. This step is intended to help prevent users from trying to evade the tagging system.

Educational Initiatives

The platform is also introducing a $2 million awareness program for experts and institutions to create educational content about using AI responsibly. This project will support educational bodies specializing in educating coding and technology.

Content Safety Approach

The platform has justified its safety measures, during controversy over proposals to make redundant hundreds of content moderators in the United Kingdom. It is planning to reduce hundreds of positions in its content moderation team in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.

A company official stated that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. TikTok reported a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to the use of its machine learning processes.

It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”